Otur is a Belgian design brand built on timeless design and local craftsmanship. We were involved from the very beginning to create a strong brand story: from strategy and naming to logo, website and packaging.
Where we made the difference
Brand Design
Brand Strategy
Digital Design
Marketingtools
Naming
Packaging
Print Design
Otur's lamps embody timeless simplicity. Each component is handcrafted in Belgium: a turned wooden base and a lampshade made from locally produced linen. No two lamps are identical, which is what makes Otur so authentic.
The shapes and textures of the lamps inform every detail of the branding. The lamps' top-down view inspired the custom wordmark, and their iconic silhouettes are also reflected in the visual identity. The website and packaging reinforce the sense of quality, care, and timeless design.
At Otur, attention to detail doesn't stop with the lamps themselves. For the packaging, we created a concept that exudes the same quality. Every element is designed not only to protect but also to convey the story of Belgian craftsmanship and timeless design.
Otur shows how a strong brand story can elevate a product into something timeless. Working on a unique project that brings craftsmanship and design together? We'd love to hear your story.
