Beaufort is a Belgian E-bike brand, that combines the most elegant looks with the best performance at an affordable price. However, their brand image did not reflect their fresh and colourful range. We restyled their entire identity and reworked it with a more distinguishing personality.
A refreshing entity
The logo of Beaufort is inspired by wind, the letter B and a reference to Hermes, god of travellers and roads. The Beaufort brand uses fresh pastel colours, linked to the bike’s frame colour in order to create a key differentiator with a playful and fresh visual system.
Everyday life imagery
Beaufort is the e-bike brand that communicates authentically and sincerely. This means we're getting rid of stock imagery with smiling grandparents on a picturesque country road. We use real-life situations in a fun and light-hearted way. We're happy to show a rainy day or a bumpy cobbled road. Because daily mobility has to reflect everyday life.
A clear message
The messaging behind Beaufort is a friendly reminder to activate the people of the city. The sympathetic undertone aims to highlight both the advantages of our e-bikes, as well as the advantages of cycling as a means of transport.