brand identity

Tasty colours inspired by chocolate and ice-cream.

Delicious artisan pralines and ice cream are the specialties of Lucardi in Heule. The original logo, which has been the badge of the family business for 30 years, has been refreshed without sacrificing the appearance and recognisability of the brand. Tradition, craft and taste are still the main values of Lucardi.

old meets new

Old chalkboards and hand painted publicity panels from the old store served as inspiration for new billboards at the new store. Because taste and craft are highly valued here, every product gets an unmistakable 'Lucardi stamp'.