Topp and Legg is a modular furniture solution that adapts to the rapid changes in our lives. The brand wants to reshape furniture, by making it more personal and interactive. A concept where customers have the freedom and ability to personalise their table, and also offers the possibility to change and modulate it later on.

A playful name

In order to name the new modular concept, we were looking for a modern and playful sound. As the brand literally combines different “tops” and “legs”, we reworked these words with a twist. By using double end letters, we added more personality to the brand name: Topp and Legg was born.

Hunt Toppand Legg Logo02 mobile
Hunt Toppand Legg Logo02
Hunt Toppand Legg 33

A sustainable message

At Topp and Legg, simplicity, modularity and sustainability are at the core of everything we do. We focus on simplifying and making things easy. From buying a table, to changing it to your new lifestyle. The entire brand concept and messaging originate from a sustainable point of view.

Hunt Toppand Legg 6
Hunt Toppand Legg 46
Hunt Toppand Legg 15
Hunt Toppand Legg 16
Hunt Toppand Legg 34 02

Fresh, minimal and premium

Topp and Legg’s identity radiates simplicity using sleek and subtle typography in fresh grey tones. Assets that need to stand out, use a bright yellow which provides a fresh and distinctive balance. This visual system is extended through the entire brand experience. The logo represents modularity, using the same graphical elements to form the letters T and L.

Hunt Toppand Legg 40
Hunt Toppand Legg 11
TL

Inspiring imagery

The brand imagery of Topp and Legg showcases craftsmanship and a broad variety of different table combinations. By showing atypical combinations and styles, we want to make a statement that creativity and personal taste are the leading principles behind our brand. The brand’s neutral colour palette ensures harmony and uniformity, while putting the products in the spotlight.

Hunt Toppand Legg 7
Hunt Toppand Legg 28
Hunt Toppand Legg 27
Hunt Toppand Legg 29
Hunt Toppand Legg 32
Hunt Toppand Legg 30
Hunt Toppand Legg 44
Hunt Toppand Legg 42

Rollout

The print experience was thoughtfully designed to reflect the minimalistic and premium identity. Subtle blind embossing is seamlessly blended with bright yellow details in printed materials.

Hunt Toppand Legg 20
Hunt Toppand Legg 17
Hunt Toppand Legg 19
Hunt Toppand Legg 41 mobile
Hunt Toppand Legg 19
Hunt Toppand Legg 41
Hunt Toppand Legg 43
Hunt Toppand Legg 45
Hunt Toppand Legg 37
Hunt Toppand Legg 39
Hunt Toppand Legg 38
Hunt Toppand Legg 22
Hunt Toppand Legg 23
Hunt Toppand Legg 0
Hunt Toppand Legg 3
Hunt Toppand Legg 1
Hunt Toppand Legg 21