As a result of a merger between two local basketball clubs, we developed a remarkable identity for Belgium’s now largest basketball club. The brand name respects the heritage of the city, referring to the battle of the Golden Spurs.

Hunt Kortrijk Spurs Logo mobile 2x
Hunt Kortrijk Spurs Logo

We designed a sporty and college-style identity, with a subtle twist to the city’s heritage. The star inside the logo combines the high level of competition, forming a “spur”.

Hunt Kortrijk Spurs Beeldmerk mobile 2x
Hunt Kortrijk Spurs U
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Hunt Kortrijk Spurs Typo
Hunt Kortrijk Spurs Colors

A brand new club.

The entire brand identity offers sufficient subtlety and layering in order to build recognisability through the diversity of graphical elements. The combination of typography, graphical elements and patterns all contribute to a solid and professional identity.

Hunt Kortrijk Spurs Outfit
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Hunt Kortrijk Spurs XC40

Building a solid fan base.

The identity was rolled out on a broad variety of different brand supports, such as team outfits, sport bags, billboards, sponsorship brochures, stadium, website, etc. Next to the team’s own equipment, many merchandising items were designed for the brand to spread as widely as possible.

Hunt Kortrijk Spurs Polo
Hunt Kortrijk Spurs Sporttas
Hunt Kortrijk Spurs Drinkfles
Hunt Kortrijk Spurs Detail Tshirt
Hunt Kortrijk Spurs Jointheclub
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Hunt Kortrijk Spurs Socks
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Hunt Kortrijk Spurs Bag
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Hunt Kortrijk Spurs Towel

One big team.

Collecting stickers of your favorite athletes is pure nostalgia for lots of us. Together with the local Carrefour Market, we created a sticker book highlighting all the players of the Kortrijk Spurs. This way, kids and family could collect their favorite players and compose their own team.

Hunt Kortrijk Spurs Stickerboek
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Hunt Kortrijk Spurs Oneteam