Shaping global leadership.
Coretec is an industrial automotive supplier. The French company is a global reference in engineering, designing and manufacturing robotic equipment for the auto industry.
Bright and innovative.
Using a fresh orange and technically inspired typography, we built a young and refreshing identity that contrasts a very corporate and sober market. Orange was a conscious and bold choice, in order to make the company stand out.
Thinking ahead.
Coretec actively builds the future. They’re always a few steps ahead, building parts for the cars of the future. “Thinking ahead” was the baseline we created to represent the activity and the mindset of the company.
All things clear.
The immense complexity of the company’s activity needed to become clearer and more understandable, in order to appeal to a very diverse and international audience. We got rid of the technical jargon and created refined brand messages that are clear, simple and straight forward.
An architecture
built for acquisitions.
Given the company's rapid growth, Coretec needed a brand system that is responsive to continuous changes. The brand architecture allows the main group to build sufficient brand awareness and recognition, while respecting the names of the acquired companies.
